How to Support Your Local Economy and Culture on Small Business Saturday

 

Small businesses are the backbone of our economy and our communities. They provide jobs, goods, services, and social benefits that enrich our lives and support our local needs. However, small businesses face many challenges and uncertainties, especially in the wake of the coronavirus pandemic that has disrupted their operations and reduced their revenues.

That’s why it’s more important than ever to show our support and appreciation for the small businesses that make our neighborhoods vibrant and unique. One way to do that is to participate in Small Business Saturday, a nationwide initiative that encourages consumers to shop at small, independent businesses on the Saturday after Thanksgiving.

Small Business Saturday was created in 2010 by American Express as a way to help small businesses recover from the Great Recession¹. Since then, it has grown into a popular annual tradition that celebrates the diversity and creativity of small businesses across the country. According to the 2022 Small Business Saturday Consumer Insights Survey commissioned by American Express, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17.9 billion².

This year, Small Business Saturday falls on November 25, 2023. You can join the movement by shopping at your favorite local stores, or discovering new ones in your area. You can also spread the word by using the hashtag #ShopSmall on social media, and following SBA and other organizations that promote and support small businesses. You can find participating small businesses and get free marketing materials on the official website of Small Business Saturday².

By shopping small on Small Business Saturday, you are not only getting great deals and quality products, but also making a positive impact on your community and the economy. You are helping small businesses survive and thrive, and showing them that you value their contributions and their stories. You are also supporting the local culture and identity that makes your neighborhood special and different from others.

So, this holiday season, don’t forget to back your local stores on Small Business Saturday. It’s a win-win situation for everyone. You can find everything you need and want, while also giving back to the people and places that matter to you. Shop small, and make a big difference.