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| Signifyd extends its partnership with Adobe Commerce |
US-Based Signifyd Strengthens Adobe Commerce Partnership for Integrated Fraud Protection
In a significant development, Signifyd, a US-based company, has expanded its partnership with Adobe Commerce to become an integrated fraud protection provider for Adobe's Payment Services. This collaboration aims to create a more extensive network that provides enhanced transaction intelligence, crucial for shielding merchants against fraud and cyberattacks.
The Problem of Siloed Data
The issue of siloed data persists within the payment industry, hindering complete visibility into the identity and intent behind online transactions. To combat this, companies are actively working on solutions that reduce friction and vulnerabilities to fraud attacks.
Objectives and Capabilities of the Integration
The integration of Signifyd's Commerce Protection Platform into Adobe Commerce's Payment Services signifies a commitment to innovation within the e-commerce ecosystem. This partnership seeks to establish a robust data network that enables Signifyd's AI-powered decision model to deliver top-tier performance for Adobe Commerce merchants. One of the system's remarkable features is the provision of a financial guarantee that covers chargebacks on approved orders, irrespective of the reason behind the disputes. This includes issues arising from traditional payment fraud or customer complaints.
Enhancing the Customer Experience
Adobe Commerce is known for providing solutions that enhance online shopping experiences for merchants and their customers. With Signifyd's integration, these experiences extend to the checkout and payment process, resulting in increased conversion rates for merchants, higher revenue, and a boost in customer lifetime value. Payment Services for Adobe Commerce focuses on delivering exceptional transaction intelligence, reporting, and security, and Signifyd's network and capabilities aim to improve the precision of payment decisions within Adobe's payment protection offerings.
Expanding Digital Wallet Insights
The partnership also empowers Payment Services for Adobe Commerce merchants with access to Signifyd's insights from over 600 million digital wallets. Thanks to this extended network, Signifyd can identify transaction elements accurately in 98% of cases when a shopper makes a purchase through Signifyd's Commerce Network. According to Signifyd's analysis, this level of insight has helped 600 of its customers achieve a remarkable 5% to 9% increase in approved orders.
A Closer Look at Signifyd
Signifyd offers an all-encompassing Commerce Protection Platform that leverages its Commerce Network to optimize conversion rates, automate the customer experience, and eliminate fraud and customer abuse for retailers. The company utilizes data and machine learning to provide financial guarantees against fraud and chargebacks on approved orders, effectively shifting the liability for fraud away from e-commerce merchants. This enables them to expand sales, enter new markets, and reduce risk.
Signifyd boasts a diverse clientele that includes companies featured in the Fortune 1000 and Internet Retailer Top 500 lists. The company has a global presence with locations in Denver, New York, Mexico City, Belfast, London, and San Paulo.
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