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| UFC Announces Exciting Partnership with SPRIBE for UFC 294 in Abu Dhabi |
In a groundbreaking move, the Ultimate Fighting Championship (UFC) has entered into an exciting partnership with innovative game provider SPRIBE for the upcoming UFC 294 event, scheduled to take place in Abu Dhabi this weekend.
As part of this multi-year sponsorship agreement, SPRIBE is set to enjoy prominent branding both within and around the octagon at UFC 294, as well as at upcoming pay-per-view and fight night events. This collaboration opens the door for SPRIBE to create branded integrations during live broadcasts of selected fight night cards, thereby increasing its brand recognition. Additionally, SPRIBE will benefit from an annual grant from the UFC Brand Ambassador program to further promote this alliance through appearances, content creation, and innovative marketing strategies.
Grant Norris-Jones, UFC's Senior Vice President of Global Partnerships, expressed his enthusiasm about the partnership, stating, "We’re thrilled to welcome SPRIBE as an official UFC partner. SPRIBE creates next-gen games that strongly resonate with UFC fans, offering a unique experience with exciting features, stunning graphics, and engaging gameplay. We're excited to help them expand their brand's reach."
Giorgi Tsutskiridze, the Chief Commercial Officer at SPRIBE, emphasized the significance of this collaboration. He mentioned, "This partnership marks a pivotal moment for SPRIBE and Aviator, expanding the game's reach to a wider audience. Aviator is already the most-played crash game globally, with over 10 million monthly players. However, this deal with UFC will elevate it to new heights. UFC, at its core, is an entertainment powerhouse, and they know how to keep audiences on the edge of their seats with fast-paced Octagon action. Aviator mirrors this excitement, allowing players to embark on a thrilling gaming experience right from their smartphones. This is a significant marketing partnership for us, underscoring Aviator's mainstream appeal beyond traditional gaming audiences."
SPRIBE specializes in casino management and iGaming software development, with a commitment to delivering groundbreaking products. Their management team brings a wealth of experience to the table, ensuring they consistently offer top-tier games and services.
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